How They Do ItBETA

COMPANY PLAYBOOK

Linear

Linear builds product-development speed not through ritual density, but through measurable direction, reduced scope and short records that clearly describe work.
Operating system
  1. Measurable goal
  2. small backward-planned step
  3. reduced project scope
  4. short issue
  5. repeated launch
  6. learning.

System principles

  • Set a goal that moves the work forward measurably even under uncertainty.
  • Reduce scope, not quality.
  • Write only what is needed to communicate the work.

Tensions and trade-offs

  • Small goals accelerate learning, but breaking large opportunities down early can weaken holistic direction.
  • Short issues speed movement, but insufficient context can reduce implementation quality and shared understanding.

PRACTICES

How Linear builds its operating system

01
Goals

Advance through small goal steps

Linear recommends working backward from an early-stage goal and identifying a small, measurable next step first.

How it works
For example, a user or revenue goal is broken into a smaller reachable threshold first.
Why it is used
It connects current work to medium- and long-term direction even when data is scarce.
Trade-off
Optimizing small thresholds can delay a larger strategic change.
Best fit
New products and teams with limited historical data.
Open original source ↗
02
Product

Reduce project scope

The method recommends reducing a project to a smaller first version to make progress.

How it works
The first delivery targets a narrower value-producing part, not the entire idea.
Why it is used
It creates earlier progress and feedback.
Trade-off
A narrow first version leaves some user needs for later.
Best fit
Product work that can ship incrementally and benefits from feedback.
Open original source ↗
03
Coordination

Write short issues instead of user stories

Linear prefers short issues in plain language that describe the task over user stories.

How it works
An issue is kept clear enough for the assignee to do the work and for relevant teammates to understand what is being done.
Why it is used
It aims to communicate the task effectively and quickly.
Trade-off
Excessive brevity can lose decision or user context.
Best fit
Fast product teams where work definitions change frequently.
Open original source ↗
04
Go-to-market

Launch repeatedly rather than once

Linear describes repeatedly launching and announcing new stages as the company and product evolve.

How it works
Meaningful stages such as funding, access or pricing are treated as separate launches.
Why it is used
Each stage can reach more people and generate customers and learning.
Trade-off
Continuous launching requires narrative and preparation work.
Best fit
Early-stage companies maturing a product in stages.
Open original source ↗
06
Collaboration

Start design and engineering in the same project

For user-facing work, designers and engineers collaborate from project definition, with tasks separated inside one shared project.

How it works
The first design task is an “Explore designs” issue that verifies the problem; early feedback and technical feasibility stay connected throughout.
Why it is used
Creates shared problem, design and implementation context instead of a late handoff.
Trade-off
Increases the need for cross-functional attention and coordination.
Best fit
User-facing product projects with substantial design uncertainty.
Open original source ↗

Primary sources

Set useful goalsCompany-published Linear Method article
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Not displayedLicence: No reuse licence displayed; treat page prose as copyrighted/all rights reserved.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).
Scope projects downCompany-published Linear Method article
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Not displayedLicence: No reuse licence displayed; treat page prose as copyrighted/all rights reserved.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).
Linear work trialsCompany-published hiring article
Source details
Company publication: YesAccessed: 2026-09-05Visible update: 2023-12-13Licence: No reuse licence displayed; treat page prose as copyrighted/all rights reserved.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).
Manage design projectsCompany-published Linear Method article
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Not displayedLicence: No reuse licence displayed; treat page prose as copyrighted/all rights reserved.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).