COMPANY PLAYBOOK
Hardal
Hardal organizes remote work through written communication, public metrics and team participation in company value.
System principles
- Async first.
- Public channels and openness.
Tensions and trade-offs
- Openness provides context but requires communication discipline and boundaries for sensitive information.
PRACTICES
How Hardal builds its operating system
01
Async
Async-first communication
The distributed team uses a working principle that prioritizes asynchronous communication through writing, Slack and Linear.
- How it works
- Written and tool-mediated communication is the default for a team spread across time zones.
- Why it is used
- It reduces dependence on simultaneous availability.
- Trade-off
- Written coordination can slow urgent ambiguity resolution.
- Best fit
- Distributed teams able to document context.
02
Communication
Public channels first
Public Slack channels are primary for daily conversations; avoiding DMs is encouraged.
- How it works
- Conversation is kept in public channels unless a direct message is necessary.
- Why it is used
- It preserves context for the team instead of isolating it in private threads.
- Trade-off
- Public channels can be noisy and are not suitable for every sensitive issue.
- Best fit
- Teams needing shared operational context.
03
Ownership
Stock options and profit sharing
A stock-option plan for every team member and a continuing profit-sharing approach are described.
- How it works
- Grants are issued to team members, with four-year vesting, while profit sharing remains part of the approach.
- Why it is used
- It connects people building the company to potential ownership and financial outcome.
- Trade-off
- Equity value is uncertain and vesting delays realization.
- Best fit
- Early-stage companies able to explain equity risk and terms.
04
Equity
Standard long-window option protection for everyone
Team members in every country receive Hardal, Inc. common-stock options with four-year/one-year-cliff/monthly vesting, up-to-ten-year exercise, and double-trigger acceleration.
- How it works
- Vesting, post-departure exercise, and acceleration on acquisition plus termination are defined in one plan.
- Why it is used
- Makes ownership not just a grant but a realizable, employment-protected arrangement.
- Trade-off
- Final value is uncertain; a longer exercise window can affect cap-table and accounting cost.
- Best fit
- Fair, comprehensible option programs in cross-border early-stage companies.
05
Attention
Protect focus time in writing
The handbook explicitly defines “Focus Time”; communication preferences are designed to protect uninterrupted production time.
- How it works
- Async default and public written context work together to reduce the expectation of immediate response.
- Why it is used
- Reduces continual interruption of deep work by distributed coordination.
- Trade-off
- Urgent ambiguity can resolve more slowly and needs emergency-channel discipline.
- Best fit
- Product and engineering teams able to build written context.
Primary sources
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Not displayedLicence: No licence stated in the reviewed source.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Updated 4 weeks ago (visible at review)Licence: No licence stated in the reviewed source.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Not displayedLicence: No licence stated in the reviewed source.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).
Source details
Company publication: YesAccessed: 2026-09-05Visible update: Not displayedLicence: No licence stated in the reviewed source.Archive: Public HTML URL; eligible for an external web snapshot (no snapshot is claimed).